The Fun Theory!

Behavioral economics meets viral marketing: courtesy of Volkswagen.

• Volkswagen anonymously placed a giant working keyboard on a stairway in a Stockholm, Sweden subway station. The idea was to make the healthier option of taking the stairs more fun than using the escalator.
• Hidden camera’s revealed the experiment succeeded : 66% increase in stair traffic.
• The message : responsible behavior doesn’t have to be dull.
• The web ads will link to Volkswagen’s environmentally friendly vehicles.
• Pretty cool if you ask us.

ENJOY

3ZERO3 Motorsports relishes these creative, fun, and green viral ad campaigns, especially when they come from Volkswagen. If you have any similar content that you would like to share with us please email :

• Max@3ZERO3Motorsports.com

To learn more about how 3ZERO3 Motorsports continues to be green everyday :

• http://www.3zero3motorsports.com/blog/2009/10/15/reduce-reuse-recycle/

3ZERO3 Motorsports proudly sponsors and supports many VW, Audi, and Porsche green vehicle projects. If you and your Volkswagen, Audi or Porsche vehicle need support or assistance, please contact 3ZERO3 Motorsports. If you have an Audi, Porsche, or VW, or any car, and wish to initiate any of your own Fun Theory style viral marketing campaigns, please don’t hesitate to contact 3ZERO3 Motorsports. 3ZERO3 Motorsports continues to be your Denver and Colorado leader for vehicle maintenance, factory style service, repair, preventative maintenance, high performance, tuning, and motorsports applications.

Thanks and credit to :

-TheFunTheory.com

-Mark Scott, Business Week London, 10.21.2009

Comments

Oct 28, 2009
Zac Foxx
Oh man! that’s awesome! why can’t we get that kinda marketing here in the states!?

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